Marchbooks' Blog

November 30, 2009

Putting A Price On Your Masterpiece

Filed under: On Writing and Publishing — marchbooks @ 5:19 pm
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I have participated in many discussions about how to set pricing for your book. There is much talk about ‘crunching the numbers’. Certainly that is an important part of setting a price for a new title. Any publisher (unless they are publishing out of purely philanthropic motives) must look at the cost of the book, discounts being offered and expenditures to date, to know what they should charge for their book. At the end of the day, the numbers must work so that there is adequate compensation for your efforts. If not, you have basically embarked on a fool’s errand. I don’t know of many people who can afford to be upside down on their figures, to the point where they are losing money on each sale. However, if you don’t look at the numbers, that is exactly what might happen.

If that were the only factor, pricing calculations would be easy enough. Unfortunately, that is only part of the equation. Once we have an idea what we WANT to get for our book, we need to look at what the market will bear. This is not an easy task. With prices running the gamut from Wal-Mart discounts to small indie stores that can only survive by charging full retail, it is not always easy to get a grip on the quickly changing market.

But, that isn’t even the end of it. Add the unpredictable nature of discounting (will Amazon discount my book or not?), a buyer’s perceived value of what you are offering and economic fluctuations, you have got yourself a herculean task. After all, short of a crystal ball, some of these variables are beyond our grasp. For instance, is the current economic situation helping or hurting the book trade? Will a person think twice, or more, before laying down a twenty dollar bill for a book or will they consider it a sound alternative to a much pricier video game or iPod? How much of a price incentive does a publisher have to offer to get a consumer to take a chance on an unknown author? Not to mention the obvious difficulty a small publisher will encounter while promoting a new author. It is not easy to be price competitive with big names which warrant huge print runs by large publishing houses.

Discounts pose another inscrutable mystery. With similar discounts, we see these differences in pricing between Amazon and Barnes and Noble on our first two titles; The Little Insanity – B & N  —  The Little Insanity – Amazon  and Nightsweats in Bigelow Hollow – B & N  —  Nightsweats in Bigelow Hollow – Amazon  Go figure. As you can see, Barnes and Noble offered significant discounts where Amazon offers none. There is no way of predicting how a vendor will, or if they will apply discounts to your title.

Is it an impossible task? Difficult, but not impossible. As with most things, you have to do your homework. Crunch your numbers, check your competition and get as much feedback as you can from your intended readership. If you can overcome a reader’s reluctance to open their wallet for a new author, I personally do not believe that a dollar or two difference will make or break the deal.

www.marchbooks.com

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November 26, 2009

Truth Is Not Always Stranger Than Fiction – Janus Kane

Filed under: Comments from our Authors — marchbooks @ 10:35 pm
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You may have heard the story of the Man trapped in a coma for 23 years. Apparently it was not a coma, it just appeared to be one. As science progresses, it occasionally catches up with fiction. Case in point;

Excerpt from ‘The Little Insanity’

KYLE

‘Where the hell was he?’ He tried to look around, but he couldn’t move his head. ‘Oh Boy, he’d really done it this time.’

Kyle remembered feeling like this once before – when he’d first hurt his back. He’d been lifting a slab of granite, when, ‘Bam!’ It hit like a Mack truck. And that’s exactly how he’d felt; like he’d been hit by a truck. The pain was blinding, debilitating, heart stopping. Then, there was nothing.

It was as if every nerve in his body went to sleep. If someone had told him he had suddenly gone incorporeal, Kyle would have believed them. He had absolutely no sensation anywhere in his body, which seemed like a fair trade at the time. Anything that would stop the raging pain would be worth it.

This was different though. Kyle could still feel things now. Maybe he felt too much.

When he first became conscious, he tried to open his eyes but couldn’t. It was as if they were taped shut. All Kyle could see was a peach colored light filtering through his eyelids.

There was a lot of commotion. He heard it and felt it. People were bustling around him in a flurry of activity. Kyle tried to raise an arm to let someone know he was awake. Nothing happened. He heard someone yell, “BP 80/60, respiration weak, pulse thready.”

Suddenly, he felt his jaw being pried open. They were shoving something down his throat. Kyle panicked: trying to turn his head, move his hand to push them away, close his mouth. He couldn’t do anything but feel. His body had stopped listening to him…

www.marchbooks.com

The Little Insanity

Do We Need Our Own French Revolution? – Janus Kane

Filed under: In the News — marchbooks @ 12:23 am
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There has been a lot of debate over the state of the economy, high unemployment levels and what the source of the decline is. I think we all know that politicians are not helping the situation, but are they the only problem?
 
 I think that what we need is something akin to the French Revolution. As things stand right now, the big corporate CEOs are sitting in their ivory towers, thumbing their noses at us while spouting Marie Antoinette’s words – ‘let them eat cake’. Their greed is the thing that is undermining our economy. It is rampant in all areas; from bank executives stomping on struggling families and kicking them out onto the street as they write themselves another bonus check, large farming industries that torture and mutilate animals, in ungodly conditions, for profit and car makers who are so busy taking profits when times were good that they had nothing left for the leaner days.

If these big corporate gluttons would take their hands out of the till for one minute, maybe they could afford to make American products that could compete with what Asian markets are sending over. How any of these CEOs could consider (and could be allowed by their current banker – US) writing themselves another bonus check in these times is beyond comprehension.Shame on our politicians for handing over America’s hard-earned money to large corporations with no conditions or interest obligation – basically with no accountability at all. It is a case of the ‘haves’ giving to the ‘haves’ and leaving the ‘have nots’ to pick up the tab.

www.marchbooks.com 

Check out ‘The Little Insanity’ at Barnes & Noble
with discounts and free shipping through the holidays.

 

November 23, 2009

Books for Xmas

Filed under: About March Books — marchbooks @ 6:22 pm
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It’s that time of year again. Where did the year go? We at March Books feel very blessed at what we have been able to accomplish this year. After launching our new publishing company, we released our first two fiction titles with wide distribution. We are busily working on the release of eVersions for both the Kindle and Nook readers. In addition, we are forging ahead to prepare the sequel to ‘Nightsweats in Bigelow Hollow’ and another YA release – ‘The Invisibles’.

 In this most difficult of holiday seasons, we would like to give something back to the community. From now until Christmas (11/20/09 to 12/25/09), for every ten books sold, March Books will donate one book back to the community. One charity that we have already earmarked for donations is this year’s annual ‘We Are The Children’ Christmas party in Hartford, CT. We hope to put many new books into the hands of eager children and the libraries and schools that serve them.

For book clubs and schools, quantity orders of ten or more will be eligible for the eleven-for-ten promotion upon request (with proof of purchase) to bookstore@marchbooks.com. All other sales will be tabulated at the end of the cycle and donated books will be distributed to area libraries, schools, veteran’s organizations and children’s charities.

The Little Insanity

Nightsweats in Bigelow Hollow

Wishing You All A Happy Holiday Season

www.marchbooks.com
www.marchbooks.ning.com

 

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