Many writers are confused by the plethora of choices available to them when it comes to publishing today. Having gone through the decision-making process not so very long ago, I know it is not an easy one. Like most major decisions, this one is far from cut and dried.
To begin with, it is essential to know what you want out of publication and what your goals are. Do you want to publish the next great American classic, a N.Y. Times Bestseller or do you just want to have your name in print for your family and friends to see? Once you have honed in on your objective, you can proceed to the next step and that is learning the basics of the industry.
Novices continue to refer to POD as a package deal. POD is a technology, nothing more, nothing less. There are companies that utilize this printing technology, combining it with a totally turn-key product (or package deal) which can provide everything from editing, formatting and marketing to book covers and other design features. Then there are companies like Lightningsource and Createspace who are essentially just printers that offer POD technology. Although CS is now beginning to offer an expanded service, when I signed on with them both companies were only interested in receiving print-ready files. You would submit your completed files, check the proof and you were off to the races.
Sounds great, but this avenue is not for the faint of heart. Most people, especially those who only have one title to publish, are not interested in going through the learning curve that is required for the proper publication of a book. Believe me, it is much more complex than just uploading your Word file, at least if you intend to do it properly, so that your title can be competitive with traditional trade paperbacks.
Self publishers have a choice; they can either front load their cost by putting the time and labor into designing and editing their books themselves or they can pay someone to do it for them. Keep in mind that many of these service companies will get their money in more than one way. Many of these custom publishing companies, like Outskirts Press – which is the company that I considered before signing on with CS and LS, will collect money up front (usually in the form of a flat fee for different book design and marketing packages). Then, they will also collect money by inflating the cost of the book (thus reducing the author’s share). Outskirts Press charges almost twice as much, for author copies, as CS or LS. This can add up quickly, especially if you are planning on mailing out large numbers of review copies as part of your marketing plan.
Again, if you are only planning to publish one title, it may not be worth it to go to the effort of learning all of the intricacies of publication or to invest in a block of ISBN numbers. If your intent is to continue to write and publish, it WILL be worth your effort to go through the learning curve because it will mean significant savings for you in the long run.
Just keep in mind that if you do decide to wear the hats of publisher, editor, copyeditor, proofreader, book designer and marketer, don’t plan on being able to get back to the business of writing any time soon. Publication efforts can absorb most, if not all, of you time and can suck the life out of the creative process.
Consider yourself warned, weigh all the factors and then make a decision. Exercise due diligence before you open your check book, you’ll be glad you did. I think that there are many people who signed on with Publish America who wish that they had taken more time to research the facts before making a commitment. Don’t be one of those people.
Good luck,
elizabeth
www.marchbooks.com
What Messages Are We Giving Our Youth?
Tags: children, drugs, morality, politics, president
Kids today are bombarded with all sorts of unsavory messages; drugs are cool, sex is a requisite and violence is exciting. Those are messages that children get from television and are supported by their peers. But there are other messages that are more subtle and insipid. Any child who is paying attention will be forming some strong impressions of our political and economic structures. We are failing in so many ways and our kids see the evidence of it every day. But, will they draw the correct conclusions from it? Will they be willing or able to work to bring about healthy change?
When children see the rampant corporate greed that is so much in evidence today, will they conclude that Capitalism might require some changes of will they decide that what is needed is just new and better ways to beat the system? Could they really be faulted for coming to the wrong conclusion? There is so little structure and guidance in many kids’ lives. Many of them are not finding what they need in any religious structure. They are not finding it in school where they are likely to be instructed by a teacher that is struggling with their own morality issues. And most tragically, they are not getting the necessary guidance at home. Absentee parents or those that are too preoccupied with keeping a roof over their heads to focus on helping their children negotiate troubled waters, are not physically or emotionally there to provide the needed guidance. It does not bode well for our next generation.
Now we can add to the list the sight of seemingly rational adults attacking each other in the political forum. What message do you think we are sending a child when a Senator brazenly calls the President a liar? What are our kids thinking when their parents are locking horns over whether or not to let them see an address by their country’s leader? And what will a child conclude when they see that the word ‘Americans’ has been banned from their textbooks? How sad is it that we have so grayed the lines between the good and the bad guys, up to and including the leader of our country? How can we expect our children to form their own morality when they have no idea where to look for example? Musicians, actors, teachers, sports figures, parents, etc. are all showing their human frailties in vivid Technicolor. So, where are the children of today to look for role models?
When did it become passe for adults to try to insulate their offspring from the harsher realities of life? When did we stop trying to be living breathing examples for our children to emulate? I think it is a convention that should be reinstituted for the sake of our children and our future as a country.
www.marchbooks.com